We Reveal Why Your Customer Needs You
Market Research and Insights Consultancy
Data is nothing if it doesn’t translate into insight.
This ability and art of arriving at the right perspective is what we do. It is the Right Angles Way.
Our Services
Data needs guidance. We navigate its journey into a story
We navigate different sources of data, be it qualitative or quantitative, secondary data or synthesis of in-house reports to connect the dots and reveal a compelling story that inspires a clear direction in moving forward.
Consumer and B2B insight
Get to know your consumer a whole lot better.
Know your customers a whole lot better so you can develop better solutions OR value propositions, deliver greater value and establish a deeper emotional connect. Consumer beliefs, behaviours and values are changing fast in a world disrupted by technology making it harder to connect with them physically and emotionally. The next gen consumers have a fundamentally different view of the world and choices within. We look to uncover these hidden truths, to help reveal insights that shape new frameworks and value propositions to strengthen your relationship with your consumer.
MARKET & BUSINESS INTELLIGENCE
Get a world view to shape a point of view
We explore the shifts impacting the B2B environment from industry trends, consumer trends, evolving customer needs and challenges to uncover opportunities that will help take your business to its next level. As businesses pivot to a more customer centric approach, it is essential to have a fresh perspective on established business practices/systems. We understand what it takes to design and execute successful B2B insight projects. We spend time to understand the business and where insights can fit into the overall business plan. Our team of experienced and mature consultants are adept at handling B2B customers and providing a different perspective.
Employee Branding Research
People will remain the bedrock of organisations
We look at our role to help companies to get a finger on the pulse of the workforce sentiments. Sentiments that can shape culture, attract talent, retain employees, build a sustainable talent pipeline, form internal practices on diversity & inclusion, and shape forward-thinking policies to create ethically-valued work environments.
Cx and Ux Research
Differentiate the
user experience
In today's competitive marketplace, consumers have more choices than ever before. Businesses need to differentiate themselves beyond products and services to create a positive experience that drives usage and strengthens brand advocacy. We help companies design and optimise customer journeys and user experiences that are more human centric and effective in driving business outcomes.
INSIGHT MINING
New perspectives to gain fresh Insight
More research is not always the best solution. We help our clients get more out of the research they already have through a process of review and synthesis. Synthesising existing reports from different sources, extracting relevant points, and making connections is a labor-rewarding task. It needs academic sensibilities mixed with detective-like skills to reveal powerful insights. We helps our clients mine fresh insights to feed into thought leadership pieces, identify innovation territories and more.
​Sustainability and ESG Strategies
Align your consumers to your sustainability goals.
Today, sustainability goals form the centre to most business strategies. As businesses transform and move towards becoming more sustainable, we help you understand if the efforts are having impact in the market. Are your consumers aligned with what you have set out to achieve? How does it affect their perception of your brand and company? We will help you understand how your external audiences view your intent, uncover gaps and help you develop a plan to meet your sustainability goals.
Our CUSTOMISED APPROACH
Every problem is different. We offer curated, fit-for-purpose solutions.
Our 3-STEP PROCESS
Frame It Right
Any research output is only as good as the question we ask. Garbage in. Garbage out! We understand that defining the right research question is critical to ensure insights are useful and actionable and don’t simply ‘validate’ what you already know. We are not shy to challenge the brief and spend time upfront to define the right research question.
Analyse It Right
We use a rigorous analysis process to question the data and look at it from different angles to unearth insights that will inspire action. We use different lenses cultural, social and business to make sure the insights are relevant.
Tell It Right
We keep our outputs simple and concise to ensure they are easy to consume. Using the data to tell a compelling story is our strength. We understand that for research to be useful it must live in peoples’ minds and not just be locked away in powerpoint slides and voluminous data decks.
ABOUT US
We are a team of senior consultants deeply well versed with the art and science of consumer insights. After nearly two decades of working with some of the biggest research agencies, we decided to set up Right Angles so that we could do bespoke work which truly brings value to our clients.
We believe that in a world where data is everywhere, the challenge isn’t in finding the information but in making sense of it and connecting it to the business. We need to look at data from different angles to reveal insights that are relevant and transformational. Hence the name ‘Right Angles’.
We are a team of diverse, culturally sensitive insight practitioners with Asian roots and a global perspective/world view. We are headquartered in Singapore but working with consumers across the world all the way to Africa and the Americas. We are fully independent and owner run which means full accountability and a true sense of partnership. We look forward to working with you.
Client TESTIMONIALS
See What Our Clients Are Saying
“I worked directly with Ros and Preethi on a piece of research commissioned by my organization. Both are very experienced researchers and were able to help me uncover invaluable insights which allowed us to make good business decisions. The research project was well planned and executed with clear, concise actions, milestones, and deliverables. I highly recommend Right Angles Asia.”
Senior Vice President, APAC. Top 3 global events management organization
Doing research in B2B space is definitely less straight forward than B2C – multiple direct/indirect stakeholders, difficult recruitment target, and complex industry jargon. But Right Angles has proven to be a trustworthy and reliable partner to ensure you get to actionable insights.
I personally like that Right Angles take time to understand the business, and demonstrate the capacity to be a sparring partner to drive insights into the business plan. They are not just running your project, they are an extension of your business. I appreciate the commitment, the agility, and the excellence from the team.
Ingredient manufacturer, APAC
Right Angles are an amazing partner for our organisation and I couldn’t recommend them enough. They don’t just respond to a brief like a transaction, but rather they partner with us to understand our needs and then work with us to develop the most effective method to achieve our objectives, using their extensive knowledge and partnership network across multiple markets in Asia Pacific. The quality of their research and insights is exceptional and it is an absolute pleasure working with them.
Director, Experience Research
BRANDS
